Winston Collection is leaving ~$145K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Winston Collection
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: WINSTON10 takes $10 off your first order
Preview Text: Real leather. Made in the USA. Built to last a decade
HERO MODULE
Hero Approach: Direct
H1: Gear Up Right
Subhead: $10 off your first order
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You joined the Winston Collection list, so here's your welcome offer: $10 off with code WINSTON10 at checkout, valid for the next 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Flying Mallard Ducks Leather Headcovers Hand-embroidered ducks on premium leather, the kind of cover people ask about on hole 1
Italian Torino Leather Headcovers Clean, sophisticated, and built from genuine Italian leather that ages beautifully
Aberdeen Diamond Leather Headcover Diamond-stitched in six colors, the cover that signals you take your setup seriously
Glove Stash Book, Crazy Horse Leather Keeps your glove and scorecard in one rugged leather piece, no more digging through your bag
Yardage Book and Scorecard Holder Colombian leather that holds up for years, not just a season
Hand Dyed Tie-Dye Golf Tour Towel Hand-dyed in six colorways, no two are exactly alike
2
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Back in 2006, Drew and I looked around at the golf accessories market and saw a lot of the same thing: synthetic leather, overseas manufacturing, and covers that looked fine on the shelf but wore out after a season or two.
We wanted something different. Real leather. Real craftsmanship. Made right here in the USA by people who actually give a damn about what they're producing.
So we built it.
Nearly 20 years later, we still make everything domestically. We still use premium leather. Italian Torino, Colombian, Crazy Horse, and more. And we still hear from customers who are using covers they bought from us a decade ago.
That's the part that means the most to us. Not the SKU count or the product catalog. The fact that something we made is still on someone's bag, still looking good, still doing its job.
If that sounds like the kind of gear you want in your bag, use code WINSTON10 at checkout for $10 off your first order. Good for the next 14 days.
And if you ever have a question, just reply here. We read every message.
– Andy
Co-Founder, Winston Collection
3
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INBOX MODULE
Subject Line: Leather that outlasts the golfer
Preview Text: Six things that set Winston Collection apart
HERO MODULE
Hero Approach: Curiosity
H1: Not All Leather
Subhead: Here's what actually matters
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most headcovers are made to look good in a product photo. Winston Collection is made to still look good in ten years.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Reasons Golfers Keep Coming Back
Infographic: Checklist
- Handcrafted in the USA. Every cover is manufactured and decorated domestically, not shipped in from overseas
- Genuine premium leathers. Italian Torino, Colombian, Crazy Horse, and exotic snakeskin, not PU or synthetic alternatives
- Nearly 20 years in business. Founded in 2006, with customers still using covers from their first purchase
- 200+ designs in the catalog. From clean solids to flying mallard embroidery, city murals, and limited novelty runs
- Fully custom program. If you don't see what you want, we build it from scratch
- Free shipping on every order. Continental USA, no minimum, no conditions
Products Shown
- Flying Mallard Ducks Leather Headcovers. The most-asked-about cover on the course
- Lifted Letters Italian Torino Leather Headcovers. Bold raised lettering on genuine Italian leather
- Aberdeen Diamond Leather Headcover. Diamond-stitched detail in six colorways, built to age well
4
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INBOX MODULE
Subject Line: WINSTON10 gone in 9 days
Preview Text: Code WINSTON10. 9 days left
HERO MODULE
Hero Approach: Direct
H1: Still On the Table
Subhead: Use WINSTON10 before it's gone
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your $10 welcome discount is still active, but it expires in 9 days. Here are a few covers worth a look.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Right Now
Flying Mallard Ducks Leather Headcovers The cover that starts conversations before you even tee off
Italian Torino Leather Headcovers Understated and refined, for when you want quality without the flash
Glove Stash Book, Crazy Horse Leather The everyday carry for your bag, in leather that only gets better with use
Aberdeen Diamond Leather Headcover Six colors, diamond stitch, built for the golfer who pays attention to detail
Yardage Book and Scorecard Holder, Colombian Leather A lifetime piece for under $50, before the discount
Hand Dyed Tie-Dye Golf Tour Towel Hand-dyed, one of a kind, and nothing else on the course looks like it
5
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INBOX MODULE
Subject Line: Still replacing covers every season?
Preview Text: See how Winston Collection stacks up
HERO MODULE
Hero Approach: Question
H1: What Are You Playing With
Subhead: The comparison is worth seeing
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most golfers replace their headcovers every year or two. Winston Collection customers tend to count their covers in decades.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Winston Collection vs. The Rest
Infographic: Comparison Chart
| Dimension | Winston Collection | Typical Competitor |
|---|---|---|
| Manufacturing | Made in the USA | Overseas (China, Vietnam) |
| Materials | Italian Torino, Colombian, Crazy Horse, exotic leathers | Synthetic or basic PU leather |
| Design range | 200+ SKUs, from solids to novelty embroidery | A handful of generic colorways |
| Customization | Fully custom program available | Not offered |
| Durability | Customers report 10+ year lifespan | Replaced seasonally |
| Price positioning | Competitive with premium alternatives | Lower upfront, higher over time |
Products Shown
- Italian Torino Leather Headcovers. The clean standard by which everything else gets judged
- Flying Mallard Ducks Leather Headcovers. Premium leather plus detail work no overseas factory is replicating
- Aberdeen Diamond Leather Headcover. Country club aesthetic, American craftsmanship
6
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INBOX MODULE
Subject Line: 4.98 stars across 191 real orders
Preview Text: Real customers, real leather, real results
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Here's what customers actually say
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
191 reviews. 4.98 stars. The customers who've been with us for a decade say it better than we ever could.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Golfers Are Saying
Infographic: Numbered List
- "These headcovers are the best. I still have a driver headcover that's almost 10 years old and I decided to buy the 3wood cover. Excellent craftsmanship. Elegant and classic design.". T.K.
- "Real leather, great fit and look fantastic all at a very reasonable price.". Jim R.
- "The quality of the material and stitching is fantastic. The color was perfect. I expect this item will out last me!". David C.
- "I was looking for leather headcovers different than the norm. I went with a full set of Ferrari red snakeskin covers. They fit good, excellent quality, and really catch the eye. Quick shipping and good customer communication. I highly recommended these covers and this company.". Aaron H.
- "Ordered the headcovers 2 weeks before Christmas. Received a call notifying me of possible delays. Still got them on time. They are beautiful and premium quality.". Andre C.
Products Shown
- Flying Mallard Ducks Leather Headcovers. The most-reviewed cover in the catalog
- Glove Stash Book, Crazy Horse Leather. Rugged leather that earns its own reviews over time
- Italian Torino Leather Headcovers. The classic that keeps showing up in repeat purchases
7
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INBOX MODULE
Subject Line: Midnight closes this out
Preview Text: This is the last reminder we'll send
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires at midnight
Cta Button: Use My $10
MODULE 2: TRANSITION COPY
Code WINSTON10 expires at midnight tonight. $10 off, free shipping, and nearly 20 years of American craftsmanship behind every order.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before Midnight
Flying Mallard Ducks Leather Headcovers The best seller, for good reason
Italian Torino Leather Headcovers Clean, premium, and built to outlast the bag they're on
Aberdeen Diamond Leather Headcover Six colors, one standard: made in the USA
Glove Stash Book, Crazy Horse Leather The piece that earns comments every round
Lifted Letters Italian Torino Leather Headcovers Your initials, raised on genuine Italian leather
Yardage Book and Scorecard Holder, Colombian Leather A lifetime piece, $10 off tonight only
8
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Hey, wanted to check in personally.
You signed up, looked around, and didn't pull the trigger. That's completely fine. Not everyone is ready to buy, and I'd rather you take your time than feel pushed into something.
But I did want to make sure nothing got in the way. Sometimes a question goes unanswered, or a cover you were eyeing wasn't quite right. If that's the case, just reply here. I actually read these.
We've been doing this since 2006. Our whole thing is making sure the person who buys something from us is genuinely happy with it, not just once but years down the line. So if you had a hesitation, it's worth a conversation.
Code WINSTON10 is expiring very soon. If you want to use it, now's the time.
And if you decide this isn't the right moment, no hard feelings. We'll still be here.
– Andy
Co-Founder, Winston Collection
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.